As a novice to site design improvement (SEO) you have to comprehend that there is no enchantment approach to rank your site in the main page of Google, Bing or Yahoo. Web crawlers are represented by complex calculations and it requires a ton of investment and push to ‘persuade’ them that your site or site page merits one of the best spots.
In any case, there are sure standards you can take after to improve your site and furnish the web index bots with the important signs. While the web is coasted with SEO tips and guidance, a large portion of the articles discuss SEO in a hypothetical level and not how SEO can be connected by and by.
- Make the website about one thing.
It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic.
- Mention keywords where they matter most.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).
- Link to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
- Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages. Don’t do this. It’s bad for SEO and just doesn’t look good. Use a URL structure that includes text, and make sure you include keywords in your URLs.
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- Use keywords in your images.
Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn’t reflect your main keywordsLink to other websites with relevant content.
- You can do this by including a blogroll, link list
or resources page on your website. Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.
- Update your website frequently.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
- Make sure your website is indexed in search engines.
A lot of search engines will automatically find and index your content, but don’t count on it. You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)
- Have other websites link to you.
This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).